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Starbucks heads for Siberia

By The Siberian Times reporter
30 January 2014

The world's largest coffeehouse company prepares to open in Novosibirsk.

'We are encouraged by the opportunities and challenges opening for Starbucks on the Russian market'. Picture: Starbucks's facebook

The popular chain originating in the US is poised to venture into Siberia for the first time. Advertisements have run in Novosibirsk for an English-speaking operations manager for the largest city in Siberia. 

Starbucks already boast more than 60 coffee shops in Moscow, a handful in St Petersburg and one in Rostov-on-Don, with openings expected in Sochi and Krasnodar. Many Siberian cities are full of coffee shops, but Starbucks - which first opened in Seattle in 1971 - has until now resisted going east from Moscow. 

A Siberian-based chain Traveler's Coffee - http://www.travelerscoffee.ru/en/ - flourishes from the Urals to the Pacific, but has also spread to the rest of Russia and four countries abroad, including China. 

Spokeswoman for Starbucks Elena Terekhova told us: 'We are carefully examining the possible appearance of Starbucks in other cities and regions of Russia, including Novosibirsk. Starbucks pursues a strategy of gradual development.

'We are encouraged by the opportunities and challenges opening for Starbucks on the Russian market and we see great potential in it'.

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