Thursday, Sep 28 2023
All Cities
Choose Your City
'In the winter he skated and Nadya thought him rather too showy with his style of strutting like a chicken'
Robert Service on Lenin's exile in Siberia

Beer company faces probe over cans depicting Russian heroes from the Second World War

By Kate Baklitskaya
29 April 2014

Regional prosecutors in Omsk investigating complaints over the Siberian Crown beer images developed by a London agency.

''We believe that placing such information on beer bottles help to keep the memory of great deeds'. Picture:

'Sun-InBev' company produced a limited 'festive' edition of beer in bottles and cans to coincide with the May 9 Victory Day commemoration in Russia, with images of 'Heroes of the Great War' depicted on the labels. 

'We wanted to remind about the great deeds of our countrymen, often neglected or even unknown,' said company's marketing manager Alexander Pigaev. 

The idea was developed by the Bloom London agency, with Grey Russia finalising the design. 

The company faced an immediate backlash from some of the city's veterans and the media. Omsk Branch of Federal Anti-monopoly service started an investigation into a possible case of advertising law violations, with Omsk regional prosecutors office announcing investigation into complaints from people 'upset by the cynical choice of label images'. 

The company responded by saying that they treat War veterans with huge respect. 'We believe that placing such information on beer bottles, as well as on banknotes, matches boxes and in newspapers help to keep the memory of great deeds', the company representative said. 

Add your comment

We welcome a healthy debate, but do not accept offensive or abusive comments. Please also read 'Siberian Times' Privacy Policy



Add your comments

The views expressed in the comments above are those of our readers. 'Siberian Times' reserves the right to pre-moderate some comments.

Control code*

Type the code

* obligatory



The Bank of Russia official exchange rates of foreign currencies