It's official - Siberia is to stop being one of the only places on earth where you cannot buy a McDonald's hamburger.
It's official - Siberia is to stop being one of the only places on earth where you cannot buy a McDonald's hamburger.
Siberian tycoon is behind new $44 million franchise agreement with McDonald's.
The American fast food chain is on the way into the largest (populated) Big Mac-free territory on the globe: but do the locals want it?
McDonalds comes to town but Burger King is already here in Novosibirsk.
Siberia's colossal resource potential is a great competitive advantage that needs to be skilfully deployed.
I hate the cold, yet here I was, in winter, boarding a plane for Siberia. This was no holiday– after all, no one goes to Siberia for a holiday!
The Yamal peninsula has the world's richest gas reserves, and soon it will grow juicy tomatoes as well.