Move can boost tourism as free port and pacific capital Vladivostok opens up.
Construction has begun on a Park Inn by Radisson hotel in Novosibirsk with its opening planned for 2014.
Do you have a dream? This technopark is where you can make it real.
Kate Balkitskaya enjoys Black Russian cocktails in Siberian 'capital' Novosibirsk.
Novosibirsk is Russia's third city after Moscow and St Petersburg, and the largest in Siberia with a population of 1.47 million. An educational, scientific, cultural and entertainment centre, it also has significant industry.
Hotel choice and standards in Novosibirsk are dramatically improving for business and budget travellers alike. The Doubletree by Hilton, opened in 2011, a pioneering new-build Western chain hotel in Siberia, offers all you would expect, with fabulous top floor gym, pool, and sauna facilities.
Hugely improved is the Azimut Hotel Sibir and the River Park Hotel, close to a remarkable winter ice park. If you prefer the more intimate atmosphere of a boutique hotel, try either the Garden Apple Hotel or the Boutique Hotel Nord Castle.
Whether you're here for work, or a quick respite from crossing Siberia by train, Novosibirsk has a wide selection of places to stay, eat, drink and relax.
A major drive to boost the role of Novosibirsk was launched at the world's largest travel trade exhibition in Berlin.
The Kremlin's 'Mr Siberia' Viktor Tolokonsky tells 'Sphere of Influence' business magazine what our vast region means to him.
Prime Minister Dmitry Medvedev is to lead discussion of how to put Siberia on the world map of growth at the annual forum.